Poster: Franklin Gothic

poster_franklingothic

Task: Design a poster highlighting the features and uses of classic typeface Franklin Gothic.

Process: This poster went through about fifty concept sketches and ten mockups before finally narrowing to the simplest of all my ideas: a single lowercase ‘g’, which is one of the most characteristic features of Franklin Gothic. The tagline “grotesque has never been more beautiful” is a play on the fact that sans-serif typefaces are also known as “grotesques”.

Employer: Student project

Skills: Typography, research

Tools:

Adobe Illustrator
Copy Writing