Task: Design a poster highlighting the features and uses of classic typeface Franklin Gothic.
Process: This poster went through about fifty concept sketches and ten mockups before finally narrowing to the simplest of all my ideas: a single lowercase ‘g’, which is one of the most characteristic features of Franklin Gothic. The tagline “grotesque has never been more beautiful” is a play on the fact that sans-serif typefaces are also known as “grotesques”.
Employer: Student project
Skills: Typography, research